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Earlier we took a look at digital content management lessons learned from the industry players that does content management the best - and yes, I’m talking about Netflix.

Today we look at the most popular ways that you can manage your digital content and the implications of using these methods.

Netflix (and other streaming services like Hulu, Amazon, HBO Go, and etc.) aren’t just altering the way we consume digital content marketing, they’re changing our perspective on how digital content should be organized.

Today we look at some lessons taken from the teams who do it best.

Trade show value, attendance, and most interestingly, first-time only visits, are rising steadily. Many KPIs have now exceeded 10-year highs not seen since 2006. 'Netflix’ization' of the buyer decision journey is steadily conditioning trade show attendees, and exhibitors share mixed views on best practices.

Today we expand on our previous post about trade show trends, and share some best practices for lead generation while attending a trade show.

Trade shows have been a top B2B marketing strategy. While the economics of trade shows experienced a decline during the 2008 financial crisis, rebounding interest and strong growth among exhibitors is sparking new discussions into trade-show lead generation.

Today we examine the current state, opportunities, and challenges of trade shows, and lay a framework for discussion around trade show lead generation and sales acceleration practices.

We conclude our sales objection series with a review of common objections in a number of industries. We won’t be covering every industry, but we’ll go broad enough to cover a range of interactions. We also welcome suggestions to our Twitter page.

Wherever possible, effective responses to the objections will be provided, and a review of how to leverage sales content management software for a variety of interactions will be provided.

In our third installment, we delve into the tricky business of responding to objections. We detail a 3-step strategy to employ, things to always keep in mind, and ways that  predictive data analytics can reshape the entire challenge.

Last time we scraped the surface of sales objections, and why current digital content marketing strategies are reshaping what it means to prepare for objections.

Today we expand on the discussion and detail all of the types of sales objections a seller may face when trying to obtain commitment and close the deal.

Sales reps are expected to effectively overcome objections and add value to the discussion, yet with less information than ever before. Buyers are becoming more empowered with marketing content that dangerously tips the scales of knowledge and puts the seller in a disadvantaged position.

Today we dig into the world of handling objections with a buyer empowered to self-educate and formulate their own unknown buying criteria.

The P&C insurance industry is undergoing some radical disruptions to the established sales process, and consumers are now favouring a digital sales distribution over in person interactions, especially for easier policy purchases.

Today we examine why this shift is occurring, and what the future of P&C might look like after the dust settles.

This week we’re taking a look at the state of the property and casualty (P&C) insurance industry from both an external and internal perspective, laying out some disruptive forces that are shaking up the way P&C is sold, bought, and understood by the end user.