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New software helps advisers select optimal media and times for making contact with prospects

By Joyce Hanson   |  May 13, 2014 - 1:27 pm EST

http://www.mobilemarketingwatch.com/beyond-customer-feedback-how-to-know-what-your-customers-really-want-and-give-it-to-them-41011/

April 17, 2014 -- By Michael Essany

The following is a guest contributed post from Loren Padelford, Skura‘s Executive Vice President of Sales.

Today, the B2B buying process begins when prospects access a company’s website, mobile app, blog, whitepaper, or attends a hosted webinar. Technology adoption among consumers has picked up pace and because of this, marketers have had to adjust their lead generation and engagement tactics to target the buyer earlier on in the sales process.

Social selling is the new way to work for many sales people. As they tap into social networks to interact with potential and current clients and extend their personal brand, B2B marketers are beginning to navigate this new selling approach and determine the best strategy to support the efforts.

“It is really an opportunity for marketing to empower and enable the sales force to leverage content as their currency,” said Jill Rowley. Rowley recently started her own social selling consultancy, #SocialSelling, after heading up Oracle’s social selling initiative. “What social selling is doing is creating an army of mini marketers where everyone in the company is sharing and creating content.”

POSTED ON APRIL 15, 2014 BY CHANNEL MARKETER REPORT IN CHANNEL MARKETING, CHANNELVIEWS, CONTENT FOR DEMAND

http://channelmarketerreport.com/2014/04/beyond-customer-feedback-the-keys-to-knowing-what-your-customer-really-wants/

Today’s enterprise sales and marketing teams face some very unique challenges. The advancement of technology, the expectation of marketing materials to be readily available online and the expanding social ecosystem that provides insight and clues into prospective customers make the role of these departments more multi-faceted than ever before. The importance of cohesion amongst these teams cannot and should not be underestimated when developing lead generation strategies and there are a few key steps your company must take to truly know — and appropriately respond to — the customers’ needs. 

Sales enablement provider Skura Corp. enhanced its Skura SFX technology platform to provide greater levels of insight, visibility and auditability throughout the entire sales process.

IMPORTANT EVENT NOTICE:

SKURA is a proud sponsor of Demand Metric's premiere Sales Enablement Virtual Summit on April 3rd, 2014.

On Wednesday April 3rd at 11:30am PDT | 2:30pm EDT , there is a special 30 minute presentation hosted by Jerry Rackley, Chief Analyst at Demand Metric and David Ross, Global Head of Sales Force Effectiveness at GlaxoSmithKline (GSK). Learn how David Ross has enabled his sales team at GlaxoSmithKline.

The event is FREE and registration now open. Click here to register.

Regards,

The SKURA Team

Google+ Kent Potts

Brings Unprecedented Visibility and Insight Throughout the Sales Process Enabling “the Sales Rep of the Future”

TORONTO, ONTARIO - Feb 12, 2014 - Skura Corporation, the first end-to-end sales enablement provider, today announced it has significantly enhanced its Skura SFX™ technology platform to support the next-generation of sales enablement: adaptive sales enablement.  Adaptive sales enablement provides new levels of insight, visibility and auditability throughout the entire sales process.