April 17, 2014 -- By Michael Essany
The following is a guest contributed post from Loren Padelford, Skura‘s Executive Vice President of Sales.
Today, the B2B buying process begins when prospects access a company’s website, mobile app, blog, whitepaper, or attends a hosted webinar. Technology adoption among consumers has picked up pace and because of this, marketers have had to adjust their lead generation and engagement tactics to target the buyer earlier on in the sales process.
