In the News

Acquisition expands the company’s omnichannel software suite for life sciences, product development capabilities in North America, and global life science customer base.

Topics: Pharma sales enablement, sales enablement

Skura Corp. has released the third volume of a “Sales Enablement Success” series. Chapter 3: How to Achieve Sales and Marketing Alignment consolidates best practices for eliminating silos and closing the marketing loop.

Topics: digital content, crm integrations, sales enablement, sales and marketing alignment

Skura Corp. has released the second volume of a “Sales Enablement Success” series. Chapter 2: The New Approach to Sales Training provides new strategies that enhance sales rep motivation through predictive insight.

Topics: sales enablement, sales process

Skura’s future proof SFX™ sales enablement platform is set to support the iPad Pro upon November release with no additional downloads or software updates necessary. 

Oakville, Ont. – The Skura Corporation, a mobile-first, sales enablement solution provider, is confirming that the future-proof SFX™ platform will support Apple’s iPad Pro from day 1 of the November 2015 release date. The Pro’s 12.9-inch form factor will enhance the effectiveness of rich multi-media sales tools, and offline access to content is further complimented by the Pro’s 10-hour battery life.

Topics: sales enablement, pharma ipad

We are all learning to cope with the new normal: a perpetual state of input overload. Most of us have a LinkedIn to check, a text message to send, directions to follow, a phone call to answer, an email to forward, an appointment to keep, and, yes, that’s right, someone special sitting across from us at the dinner table, and they would just love to look into our eyes for one moment!

Topics: sales enablement, sales enablement platform

TORONTO, October 30, 2014 - SKURA, a leading sales enablement provider specializing in Adaptive Sales Enablement announces a free 30-day trial offer for the latest version of SKURA. 

Topics: sales enablement solution, sales enablement, sales enablement platform, Adaptive Sales Enablement

Oakville, August 11, 2014 - Skura, an enterprise sales enablement provider specializing in adaptive sales enablement is proud to announce that it is an official Cloud Marketplace partner.

Topics: closed loop marketing, Closed loop marketing iPad, crm integrations, business collaboration and sales enablement, sales enablement, Adaptive Sales Enablement

New software helps advisers select optimal media and times for making contact with prospects

By Joyce Hanson   |  May 13, 2014 - 1:27 pm EST

Topics: predictive analytics, business collaboration and sales enablement, sales enablement, predictive modeling, Adaptive Sales Enablement, sales empowerment

Article by Bob Thompson on April 17, 2014 Editor's Pick 2 Comments

Two words for sales reps trying to get time with Pete Sattler, CIO of International Flavors & Fragrances: Lotsa Luck. You’ll need it, because you won’t get past his defenses aimed at avoiding time-wasting reps that pitch “feature bingo.”

During his two decades of experience with sales reps, he’s also seen all the tricks designed to get past gatekeepers. So don’t bother calling after 5 p.m., sending him half a gift (the other half to be delivered when he meets with you), or anything else.

Topics: sales content management, sales enablement, marketing automation, sales empowerment

Brings Unprecedented Visibility and Insight Throughout the Sales Process Enabling “the Sales Rep of the Future”

TORONTO, ONTARIO - Feb 12, 2014 - Skura Corporation, the first end-to-end sales enablement provider, today announced it has significantly enhanced its Skura SFX™ technology platform to support the next-generation of sales enablement: adaptive sales enablement.  Adaptive sales enablement provides new levels of insight, visibility and auditability throughout the entire sales process.

Topics: sales enablement, Adaptive Sales Enablement