POSTED ON IN CHANNEL MARKETING, CHANNELVIEWS, CONTENT FOR DEMAND
Today’s enterprise sales and marketing teams face some very unique challenges. The advancement of technology, the expectation of marketing materials to be readily available online and the expanding social ecosystem that provides insight and clues into prospective customers make the role of these departments more multi-faceted than ever before. The importance of cohesion amongst these teams cannot and should not be underestimated when developing lead generation strategies and there are a few key steps your company must take to truly know — and appropriately respond to — the customers’ needs.
